Sports Nutrition

PROTEIN POWDERS CREATINE PROTEIN BARS HYDRATION ENERGY GELS CAFFEINE

CUSTOMER FAVOURITES

Elite All Blacks Ultimate Whey Protein Blend − Chocolate

Elite All Blacks Ultimate Whey Protein Blend − Chocolate

Men’s Fitness Award Winner: Best Whey Protein | Delicious chocolate flavoured ultimate whey protein | Supports your everyday fitness and muscle growth goals* | 24g protein per serving | With added digestive enzyme Actazin®

Elite Kick−Start Caffeine Gum

Elite Kick−Start Caffeine Gum

NEW & IMPROVED
Men's Fitness Award Winner: Best Energy Chews | Increases mental alertness | 100mg fast release caffeine per mint flavoured gum | Plastic-free & biodegradable

Elite Performance Cherry

Elite Performance Cherry

100% pure sour cherry juice concentrate.

Elite All Blacks Creatine Monohydrate

Elite All Blacks Creatine Monohydrate

Increases physical performance and intensity | 5g ultra-pure source of creatine | Perfect pre-workout supplement | Micronised for clear and easy mixing

DEVELOPED BY EXPERTS

EXPERT ADVICE

Older man lifting weights one-handed

How much protein do I need?

Nutritionist Rob Hobson describes what protein is, why it's important, how much you need to stay healthy and how to make sure you have enough in your diet.

Woman in a plank position on exercise mat

How to stay fit and healthy as you age

Fitness instructor Steph Charlwood talks staying strong, why it's important as we get older and how all of us can do it.

Image of a man lifting arm weights

Sarcopenia: how to combat muscle loss as you get older

Nutritionist Rob Hobson and personal trainer Nicola Addison show us how to combat the muscle loss that is a normal part of ageing.

People running

5 reasons running is good for your health

Did you know that running can have a positive impact on just about every aspect of your health, from your heart to your mental agility? Find out more here.